United Breaks Guitars



Last year musician Dave Carroll and his band Sons of Maxwell took a flight with United Airlines. Upon boarding the plane they witnessed the baggage handlers throwing around one of their Taylor guitars causing substantial damage. And after a painful nine months of trying to get compensation for the $3500 guitar they were rebuffed. So they decided to write a trilogy of songs about their experience, this is the first one.

Over 6 million views on youtube can't be very good for United Airlines pr.

1 comment:

  1. every great ad is a product demonstration. that's all there is really. IMHO!

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