Old Spice. Synonymous with Gerald going down to the conservative club in his Rover 3000. Anyway. Wieden & Kennedy over in the States have been doing an excellent job of flogging this stuff through the good old-fashioned medium of television, and this is the newest ad. Fresh, very well written, cast, shot, and it's fun, and ooh, look over there, the product has centre stage. Catch up Britain. Great stuff. Hats off to all involved.
Me? I prefer to smell like a laydeee.
VIA THE FANTABULOUS RUBBISHCORP