Since the beginning of the year we've been working with the lovely people over at MyBuilder.com, developing a new ad campaign for them. That will come later in the year, but in the meantime, here is a tactical double page ad we've produced for them to go in At Home magazine this month. The idea was to replicate a full spread from a directory, the traditional place where people go to randomly find a builder. So, lots of fun inventing fake builders names, and replicating the unique style of directory ads. Which came a bit too easy, it has to be said.