Bill Bernbach Said #3

The third in the series of Bill Bernbach quotes...

“Properly practised creativity MUST result in greater sales more economically achieved. Properly practised creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.”

(Even the great Mr B, godfather of the modern creative, was all about the sales.)

No comments:

Post a Comment

Note: only a member of this blog may post a comment.