How To Create Advertising That Sells By David Ogilvy

This classic ad was written by the great Mr Ogilvy many decades ago. What do you think, how much of it is still relevant? (click on the picture to see it bigger)

2 comments:

  1. It's good advice, even today. I'm a huge Ogilvy fan.

    Sadly, though, we live in a world run by suits and getting an Ogilvy-style advert past the suits is nigh on impossible.

    ReplyDelete
  2. Mark - Is the issue then poor quality control and not in fact lack of ideas? I don't know the answer by the way?
    --
    I just couldn't image David Ogilvy complaining about suits not buying his ideas, there was a salesman if ever I saw one.
    --

    ReplyDelete