I blogged recently about TV ads (http://markhillonline.blogspot.com/2010/10/how-to-make-tv-ad.html) saying they should either sell like hell or be lovely.
It is indeed. I just read your post Mark, I'm not sure I completely agree with it. It sounds like you're saying all telly ads that work are either charmless hard-sell ads, or lovingly crafted mini-movies with a bit of branding. I do agree that most TV fail miserably at being good ads though.
What is interesting to me is you know it is a John Lewis ad very quickly for some reason. I'd accept payment in John Lewis vouchers, it's like currency in my house. - Nathan - get well soon
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I really like this.
I blogged recently about TV ads (http://markhillonline.blogspot.com/2010/10/how-to-make-tv-ad.html) saying they should either sell like hell or be lovely.
This one is definitely lovely.
It is indeed. I just read your post Mark, I'm not sure I completely agree with it. It sounds like you're saying all telly ads that work are either charmless hard-sell ads, or lovingly crafted mini-movies with a bit of branding. I do agree that most TV fail miserably at being good ads though.
I sicked-up all over my shoes.
What is interesting to me is you know it is a John Lewis ad very quickly for some reason. I'd accept payment in John Lewis vouchers, it's like currency in my house.
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Nathan - get well soon
Possibly the best retail ads ever. And not a map, price-point, car parking capacity, or tired logo in sight.
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