Marketing and communication in 2011. How to cut through the crap. #2

SO HERE WE ARE IN 2011. Never has there been a more competitive time to be in the business of marketing. There have never been more ways of spending budgets. There has never been more pressure on budgets. Or, come to that, more theories about what you should and shouldn’t be doing. What is clear is that whilst many are waffling on about this trend and that development, some are simply getting on with doing things that get results. We are some of those people. And this is some of how we do it.

PART 2: THE BEST COMMUNICATION IS STILL ABOUT PEOPLE

How times have changed in the last fifty years.
Technology, the speed of living, hairstyles.
New media and technology, and the possibilities they offer, are very exciting.
But it’s easy to be seduced by the technology and forget the fundamental truth about marketing.

After all, although a lot of things have changed drastically, one thing hasn’t.
Human nature.
We are all still driven by the same basic needs and desires as our parents, grandparents, and their great-grandparents.

The truth is, the very best, most powerful marketing is still about understanding and connecting with people. Finding out genuinely how your brand or product fits into peoples’ lives (or doesn’t), and why. Knowing how and why they choose what they choose.
And working out how best to influence that decision.

CLICK HERE FOR PART 1: CREATIVITY & CRAFT ARE MORE IMPORTANT THAN EVER

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