There are a couple of things knocking around that we think work well. Here's one, the new Innocent ads. A good, simple, to-the-point proposition - a healthy way to get rid of hunger (or greed) between meals - which gives the product more of a specific role, and the viewer a different time/reason to buy them. And they're executed with a charm that fits with the brand. What's not to like about that? Also, they use the word peckish. A good grandma word "You know Ethel, I'm feeling a bit peckish, shall we get a couple of scones?" etc.
I like it, but it goes on too long. I'd like to see it broken down into a series of 10 second spots which could be run at either end of an ad break.
ReplyDeleteI'd also end each spot with the words "Fruit! Ah! Ah!" on screen in the hope that it might catch on as a catchphrase amongst smoothie drinkers.
Funnily enough me and my ex-AD did a Smoothies smoothies brief for our student book. He actually came up with this very idea and I told him he was a fucking imbecile.
ReplyDeleteJust shows what I know hey?