Sorry. Yes it is. Please accept my humblest apologies. I like this. Quite a lot actually. I'm not normally a fan of these big, set-piece types of nonsense. But this ad from Chrysler feels challenging and genuine. GM is dying on its arse, Americans appear from a distance to have fallen out of love with their own cars and manufacturers. The makers themselves aren't keeping up with the standards of the best far east and European manufacturers. So as an ad-man, what do you do? Give people another reason to choose. Or reason to reconsider. I think this piece achieves the power that it's clearly aiming for, and manages to imbue the brand with the attitude of a city. It paints a picture of a city with attitude, and stance of a fighter on the ropes, not willing to go down. Defiant. And it challenges the problem head on. I like that. And I like the fact that it feels like a message, not just another pleasant piece of advertising fluff. Maybe our kind US readers can tell me whether it stands up in the States?
The car's a bit ropey though. Damn.