Do not buy this poster.
Do not download the app.
Do not go to our clever website and fuck around.
Just go to redcross.org.uk/japantsunami
and donate what you can afford.
Here's why, in case you were wondering:
The Japanese Red Cross has 115 response teams working on the ground now, as they have been since the disaster began, providing first aid and emergency healthcare, as well as distributing relief items. The teams are made up of more than 730 staff, including doctors and nurses.
The costs of the relief effort, and of rebuilding the homes and lives of those affected, will be immense. Donations to the British Red Cross will be used towards helping the Japanese people recover from this devastating natural disaster over the coming months and years.