|The Fantastic New Award|
A spokesman said "We like to encourage the creative communities to send us many thousands of pounds in exchange for things to put on their shelves. Unfortunately, no matter how many new categories and awards we keep adding, not everyone can win. This can lead to disappointment, and we would hate for people to stop sending their many thousands of pounds. So we came up with the idea of this award, so that everyone who enters can put something on their shelves to impress people. By the way, have you booked a table yet? Only ten thousand pounds!"
The award will be known as The Yellow Shavings.