Apple. Bob Nails It (again).

I had a blog post rattling around my head about how Apple have built the world's most successful brand on the back of advertising that most ad-folk today would probably describe as boring or uncreative. You know, product-focused, benefit-led, simple advertising. In media like posters, press and television. The kind of advertising that people like to think is old-hat, or out of touch. The kind of advertising people like to sneer at. If they don't know what the fuck they're talking about.

Well as usual, Bob Ad Contrarian Hoffman nails it.
Fucker.
Read his excellent post HERE.
Nice one Bob.