Our new campaign for Upper Crust breaks this week with ads running in Metro, various fun things happening in and around stores, and a radio campaign to follow. More on the latter later, for now here is a preview of the print ads. The campaign is aimed at positioning Upper Crust as a place that provides morning commuters with their coffee fix. A couple of us get the train in to the office, and so it was obvious to us that there was loads of potentially great material in the reality of pre-caffeine commuters that we see every day. Expertly brought to life by photographer extraordinaire Jonathan Cole, and our talented friends at Gas & Electric.
As always, if you're interested you can see more Sell! Sell! work here.