The New Copy Book. The D&AD Done Good.

I give the D&AD a fair amount of stick, for what I think are the right reasons (Branding 2.0? Rilly?). But this post is to praise them heartily for something. The new Copy Book.


I remember poring over the original one for hours and hours on end in previous agencies, and I've been trying to get hold of a copy for Sell! Towers for quite a while.


It has a great cover design by Paul Belford and This Is Real Art, and contains the most comprehensive collection of great advertising writing that you'll find anywhere. For all writers, a must. For young writers, especially so. And for anyone who is involved in the commissioning or creating of advertising it really is worthy of your time.


Nice one D&AD.


More on great ad writing:
My Favourite Writing
Simple Is Good
We're Not Poets, We Are Salesmen
Wisdom On Writing By The Great Drayton Bird
This Is The Truth About Advertising Blog Readers

6 comments:

  1. Oh how much I miss long copy in ads.

    Please world, bring it back.

    ReplyDelete
  2. Woorrrrrrrlds

    (see Stuart Harkness' My Favourite Writing)

    ReplyDelete
  3. http://www.amazon.co.uk/D-AD-Copy-Book/dp/3836528320/ref=pd_luc_bxgy_01_04_t_lh


    Amazon says no. Well the review does anyway.

    ReplyDelete
  4. It's all about the 'author's photos' eh?

    ReplyDelete