I give the D&AD a fair amount of stick, for what I think are the right reasons (Branding 2.0? Rilly?). But this post is to praise them heartily for something. The new Copy Book.
I remember poring over the original one for hours and hours on end in previous agencies, and I've been trying to get hold of a copy for Sell! Towers for quite a while.
It has a great cover design by Paul Belford and This Is Real Art, and contains the most comprehensive collection of great advertising writing that you'll find anywhere. For all writers, a must. For young writers, especially so. And for anyone who is involved in the commissioning or creating of advertising it really is worthy of your time.
Nice one D&AD.
More on great ad writing:
My Favourite Writing
Simple Is Good
We're Not Poets, We Are Salesmen
Wisdom On Writing By The Great Drayton Bird
This Is The Truth About Advertising Blog Readers