Bill Bernbach Said #45

Number 45 in our Bernbach series...

“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”

Read all of the previous Bernbach Said posts here.

1 comment:

Jim said...

I think this is my favourite one. Might change my mind though.