I've never understood this side of advertising - you talk to a client, go away and work on what they want. How did that get so complicated??
It's a product of what has been taught in our institutions. We have the blind leading the blind. Our schools are chock full of people teaching advertising and marketing who have never sold anything in their lives.
The up and comers are the product of doing what they're taught. We have people teaching advertising and marketing at the college level who have never sold anything in their lives.
what??? 4 weeks to make the brief??? in my corner of the world, we create 4 storyboard, print campaign, radio campaign, digital strategy, events ideas and even designed a new logo in 4 weeks for 2 different clients!