Water Water Everywhere

Ben Kay has made this ad for his campaign against bottle water, with help from various talented and generous-spirited people. It's a great example of proper advertising craft putting across a simple message. The kind of work that's under-celebrated and underrated, in favour of the look at me creadivvidee that is popular these days. Anyway, watch it, then go to the website. I makes me need to pee though. Just saying.

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