Bill Bernbach Said #72 – The Final Quote

Number 72, and the very last quote in our Bernbach series is probably the very best of all. So often forgotten in a world of over-execution and production wizz-banginess...

“The magic is in the product.”

You can see all of the Bernbach Said posts here. And the original post that with the explanation of where they come from here. If you've been with us since the beginning of the quotes, thanks for sticking with it.

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