This is for everyone out there sat at their desks on a Monday morning, staring blankly at their computer thinking "this again - selling things...whats the f*%king point".
Well, turns out Advertising can help people and do good things provided smart people are involved and brains are engaged.
There is a little village in Peru called Bujuma that gets sod all rain, making supplying clean drinking water to the population tricky.
Clever science folk from The University of Engineering and Technology (UTEC) and some creative types from Ad Agency Mayo Peru DraftFCB joined forces to make a billboard that produces safe drinking water from the humidity in the air - 96 litres of the stuff a day.
Well done Advertising, I knew you could do it! What a jolly good use of a billboard.
But before we get too ahead of ourselves, patting each other on the back thinking the world is a better place - hold your horses. I present to you Wink Bingo's latest offering to the world. Rather than producing clean drinking water, this piece of outdoor instead drips fake tan and excrement for us all to lap up.