Every agency claims to be doing great work. Awards schemes are still awarding loads of awards to people. Trade mags are full of puff pieces on agencies and work. So where is it?
You see, every day I get up, and look through a couple of newspapers, a couple of magazines, watch some telly, see some posters. Shit. Shit Shit. It's all shit. All of it. Give or take maybe one ad on the TV (most probably for Apple), everything else is absolute bobbins.
Pretty much 99.99% (scientific fact) of all advertising you see in the real world - is shit.
So it seems there is a vast gulf between the imaginary version of advertising industry output as depicted by trade publications and awards shows, and the reality of advertising output as witnessed by spending some time in the real world.
So, where is the good work? And who is making all the shit that represents 99.9% of all advertising that we see?
I think we should be told.