Advertising Greatness #4: You Need It Because You're Weak

This is one of my favourite lines of all time, and one of my favourite campaigns. A really simple idea that comes straight from the point of the product, I love how simple they kept the shots and the voiceover. That simplicity seems to give it even more energy. You don't see much of that confidence these days. Great stuff from HHCL. We salute thee.


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