I've had time to reflect on the new Bulmers ad, and despite trying my best not to be a cantankerous old sod, its really grating.
Other than the VO, none of the content is localised. Everything is so blatantly cowboy hat wearing, gun toting, loft party, sidewalk surfing-ly American - its more jarring for a UK viewer than kicking a brick up a set of stairs.
Seems an odd choice for a company who throw about the lines 'Original Irish Cider' and 'Great British Cider since 1887' in their communication.
High five for brand integrity Bulmers. Yeehaw.