Progress.

In 1886 the sugary, syrupy, water behemoth Coca-Cola's advertising slogan was 'Drink Coca-Cola'. Today, after 127 years of progress, 62 different iterations and no doubt enough money to wipe out world poverty being spunked on it, their advertising slogan is 'Enjoy Coca-Cola'. Progress indeed.

Here's the list. 1906 is a classic.

1886 - Drink Coca-Cola.
1904 - Delicious and refreshing.
1905 - Coca-Cola revives and sustains.
1906 - The great national temperance beverage.
1908 - Good til the last drop
1917 - Three million a day.
1922 - Thirst knows no season.
1923 - Enjoy life.
1924 - Refresh yourself.
1925 - Six million a day.
1926 - It had to be good to get where it is.
1927 - Pure as Sunlight
1927 - Around the corner from anywhere.
1928 - Coca-Cola ... pure drink of natural flavors.
1929 - The pause that refreshes.
1932 - Ice-cold sunshine.
1937 - America's favorite moment.
1938 - The best friend thirst ever had.
1938 - Thirst asks nothing more.
1939 - Coca-Cola goes along.
1939 - Coca-Cola has the taste thirst goes for.
1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
1941 - Coca-Cola is Coke!
1942 - The only thing like Coca-Cola is Coca-Cola itself.
1944 - How about a Coke?
1945 - Coke means Coca-Cola.
1945 - Passport to refreshment.
1947 - Coke knows no season.
1948 - Where there's Coke there's hospitality.
1949 - Coca-Cola ... along the highway to anywhere.
1952 - What you want is a Coke.
1954 - For people on the go.
1956 - Coca-Cola ... makes good things taste better.
1957 - The sign of good taste.
1958 - The Cold, Crisp Taste of Coke
1959 - Be really refreshed.
1963 - Things go better with Coke.
1966 - Coke ... after Coke ... after Coke.
1969 - It's the real thing.
1971 - I'd like to buy the world a Coke. 
1974 - Look for the real things.
1976 - Coke adds life.
1979 - Have a Coke and a smile
1982 - Coke is it!
1985 - America's Real Choice
1986 - Red White & You 
1986 - Catch the Wave 
1989 - Can't Beat the Feeling. 
1991 - Can't Beat the Real Thing. 
1993 - Always Coca-Cola.
2000 - Enjoy.
2001 - Life tastes good. 
2003 - Real.
2005 - Make It Real.
2006 - The Coke Side of Life 
2007 - Live on the Coke Side of Life
2008 - love it light
2009 - Open Happiness
2010 - Twist The Cap To Refreshment
2011 - Life Begins Here
2012 - Enjoy Coca Cola


3 comments:

  1. Catch the wave!

    Ha ha ha.

    ReplyDelete
  2. Looks like they didn't have an Advertising Standards Authority in the 20s: "1928 - Coca-Cola ... pure drink of natural flavors!"

    ReplyDelete
  3. What about 'taking a coke up your ass' or 'what a coke up' or 'coke and bull story' or 'put a coke in your mouth'
    or 'I want coke'.
    http://www.youtube.com/watch?v=yTM68VbDrMQ

    ReplyDelete