He looks a bit like "the most interesting man in the world" (Dos Equis).
I noticed this. Tick. It was probably the only ad i noticed that day, and thought about for a second. The thoughts were thus: Nice art direction. Funny. What's it for? Oh a new chocolate milk. hmmm - is chocolate unmanly? In the that London metrosexual metropolis i seem to inhabit, i've never been self-conscious in my chocolate milk consumption. This campaign smells a bit like that nice French Connection campaign a while ago. Difference is that campaign had a bit of an insight. I fear this came from the planning brain of Scrunch or Fold. Much prefer my milk ads with a bit of Belgian anarchy http://www.youtube.com/watch?v=ssACddCJlAA. Just sayin.
Wow. How creative. They probably never ever ever ever saw a Dos Equis ad before they came up with this.