[I'm writing this on the blogger phone app, so lets see how this goes...] It's been a source of amusement to us that over recent years, it has been depicted that a culture of happy-clappy optimism is the best environment in which creativity and good thinking can best flourish.
Many agencies project this view, yet to us that's always been wrong-headed. No-one ever changed anything by thinking everything's groovy. In fact, it is dissatisfaction and anger with the status quo that create the necessary energy to do things that are fresh, interesting and that change things.
The excellent Martin Weigel has written a top-notch post on the subject over on his blog, have a look, here: http://bit.ly/13ztnHD