Pick up your bloody phone mate and call and ambulance. Jesus.
I don't get it. At all. Why did she run out to get the laundry. The guy was on a cell phone. Why is he screaming for help? I'm totally confused = fail.
@Rob: it was starting to rain, she didn't want the laundry to get wet. Guess she's the neighbour who "could've helped", but "she can't be everywhere". She should've heard the cries for help though?
Just what the world needs: another ad portraying a white guy who's a father and a husband as being the dumbest fucking demographic on the planet. If there's some guy who doesn't know to call for an ambulance but instead just yells "Help!" over and over, then guess what: You're stupid fucking kid deserves to die so you don't pass on this kind of stupidity to mankind. That said, I hope this same fucking retard of a human being is witness to the copywriter who wrote this fucking piece of shit falling out of a tree.