Big trucks that are really good at driving backwards.

This is good.

A single minded product benefit portrayed in an interesting way.

You don't see a lot of that these days.

I'll even forgive them for using Enya.


  1. Just saw it in the morning. Kudos to Volvo for doing something ballsy for a (arguably) boring product. We were wondering if it's 100% real though (i.e. no post production/bluescreen/stunt double).

  2. But Enya had to be used together with JVD, otherwise it would be only half as good...