I wonder if you can help me.
I hope you can.
A lot of us talk about the ad industry being in a poor state, and the output (the work) being of a pretty shoddy standard.
Some people counter this by saying that advertising has always been 80% shite 20% good. Some say 90% shite 10% good. And that today is no different.
I have a some sympathy with that argument, because I know there was a quite a lot of shit advertising in the 50s, 60s, 70, 80s and 90s.
But I just can't shake the nagging feeling that it is worse now than ever.
But I know, maybe I'm being too harsh, maybe I'm looking at it through the rose-tinted eyewear of nostalgia.
Maybe today isn't so bad, after all.
So I'm wondering if you can help me, kind reader. And I would appreciate you enlisting the help of others in this little request.
Please could you, via the comments section, share with us, companies and brands that have been around for at least more than 20 years, but that have done their best advertising in the last 5 years?
Then I'll be able to rest easy.