Much gnashing of teeth about the latest company (GSK I believe) to ask agencies for a fee for the pleasure of working on their business.
These kinds of request are clearly absurd, but there is an easy way to stop this from happening.
You don't need trade bodies to step in, or collective agreements, crisis summits, or any of that bollocks.
All you need is for any agency involved to simply take responsibility, grow some balls, and say no.
Clients will quickly rethink when they realise that they can't get anyone of any quality to work on their business.