Treating Consumers Like Mouth-Breathing Morons?

It's been said that the current advertising bandwagon for making emotional brand campaigns treats consumers like mouth-breathing morons, incapable of logic or reason, bereft of the ability to make a logical decision, whilst agencies and advertisers dangle shiny trinkets in front of them. Well, I think this new campaign for biscuits puts that idea to rest, once and for all. And, best of all, it's impossible for other brands to copy.


5 comments:

  1. That's fake, innit?

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  2. One can't be too sure nowadays.

    ReplyDelete
  3. You must be psychic or something:

    http://www.campaignlive.co.uk/thework/1229969/mcvities-sweeet-grey-london/

    ReplyDelete