Then add the entire Marketing Team from a global corporation. You'll be able to find these in most big businesses - right next to the Procurement aisle.
Stir it around for at least a month, making sure it's really mixed up and everyone feels involved and thoroughly coated in the idea.
Then pour the mixture into a tray, but make sure its spread really really fucking thinly - so thin you're not even sure an idea is there anymore... and you're like "is that grease proof paper or idea?".
Now place in the oven until charred - constantly opening the door to see how its looking and if its ready.
Then tada! Share with friends together with a cool refreshing glass of Coca-Cola.