Wieden & Kennedy's first ever Nike ads

One for all you advertising historians.

W&K have rummaged around in their Portland archives to find the very first commercials that Dan Wieden and David Kennedy wrote for Nike back in '82.

Pre- Just Do It, two of these ads were considered long lost, so it's great to see a bit of old-fashioned detective work in hunting them down.

One thing's for certain, they've come a long way since...

More info here


  1. I find these much better than the celebrity laden tripe they're doing nowadays.

    mistery caller

  2. Very good. That first one almost looks like an ironic hipster parody now.