Wieden & Kennedy's first ever Nike ads

One for all you advertising historians.

W&K have rummaged around in their Portland archives to find the very first commercials that Dan Wieden and David Kennedy wrote for Nike back in '82.

Pre- Just Do It, two of these ads were considered long lost, so it's great to see a bit of old-fashioned detective work in hunting them down.

One thing's for certain, they've come a long way since...

More info here

2 comments:

  1. I find these much better than the celebrity laden tripe they're doing nowadays.

    love
    mistery caller

    ReplyDelete
  2. Very good. That first one almost looks like an ironic hipster parody now.

    ReplyDelete