The Conquest Of Indifference


This should be required reading by anyone and everyone working in advertising and marketing today. It's a brilliant reality check that puts paid to some myths and nonsense peddled by the krazee Kool-aid drinking brigade who pollute the business with their idiotic beliefs and shit ideas that end up wasting clients' money.

1 comment:

  1. I'm glad you posted this. It's another case of "Oh, of course that's true" that cuts the rhetoric for a moment.

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