Brand makes some really good points here regarding advertising today. I know many a creative or planner will be screaming "he just doesn't get it". Well I think he kind of does.
As mood films become advertising more and more all ads look more and more alike.
And people in advertising will work harder and harder to explain that these emotional pieces work best, even if the consumer can't remember a) who it was for and b) why they should buy the stuff.
I'm not sure what to say about Bob Dylan in the Chrysler ads. Maybe the answer is blowing about somewhere.
But then Russell has made some ads before for HP and I don't think they are too bad actually. Not earth shattering but in the same way Chrysler has the legend Dylan in them that will help re-call so HP had Brand to make their ad memorable. The ads are product demos really, what's so wrong with that? As long as they are done in an entertaining and cheeky way,as Brand does best.