I wonder what the scamp must've looked like in the creative review session with the CD.
Yeah, we're thinking 'powerful statement', 'white space', 'visual impact', 'stand out'. You know, 'confidence', 'purity', 'unspeakable crispness'.Yeah, well, if you put it like that, I guess, yeah, it is kinda just the brand name in brand font on a ruddy great big expensive white background, yeah.But, you know, 'purity', 'fresh', 'edgy', 'other verbs'.
Sorry, I meant to post my comment here:"Read that in the voice of Christopher Walken."
I wrote that 'in the voice of my Dad'. Born in Bristol but spent 15 formative years on t'other side of the pond - so Chris Walken's New Yoick isn't that far off. Chhers
I love how the kept the vertical red tab to the right with the word Peroni on. They just coulnd't go full hog could they.
A vast improvement
Yeah. I rate that.
Read that in the voice of Christopher Walken.
They got one thing right: Peroni is from Italy. Many art directors do seem to struggle differentiating between the style of the French New Wave (Stella Artois specifically, which is actually Belgian), and the sexy neo-neorealism of Fellini's La Dolce Vita. In advertising, both are a kind of lazy visual shorthand for "that there Europe", so it's nice to see at least one European drinks brand that can accurately locate itself. A good start I'd say.
I wonder how many amends that poster went through. My guess is about 25.