Carhartt Rain Defender



Roll through angry weather.

This is good advertising. Honest and true.

Not a surprise to learn that this idea came from the in-house Carhartt creative department.

3 comments:

  1. Just delete the words "WE BELIEVE" from the captions and it'd be fine...

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  2. Sell! Sell!, don't know if you've seen this:
    https://www.youtube.com/watch?v=13-Rqjt5kwg
    Real work with product benefits and an attitude.
    g

    ReplyDelete
  3. "Nobody ever built anything from inside a truck"
    awesome play on the pride of those who do the job.
    and what a shot: the look of a worker to donut-eating boss.
    making a sale then & there.

    ReplyDelete