As any long-time reader of this blog will be aware, I'm no great fan of the awards schemes that have attached themselves like parasites to the ad business. Mostly I choose to ignore them completely, life is much simpler, and nicer that way.
But it's hard to ignore this, because it's a full-page ad in the most prominent ad industry magazine. What on earth were Cannes Lions thinking when they approved and ran this ad?
The lame, poorly stereotyped depiction of creatives does them no favours. But worse, what made them think it was appropriate to make a joke about making creatives redundant? I wonder if any of the people involved in the creation, making or approval of this has ever been around a company that is making redundancies? If you have, you'll know that it's a deeply unpleasant experience. And while it's true that some people say redundancy is the best thing that happened to me, for many it's upsetting and stressful and leaves them in a difficult position.
One of the great modern problems of advertising as an industry is its seemingly insatiable appetite for taking on hopeful young creatives on very low salaries, giving them little training, and encouraging them to work themselves into the ground before spitting them out the other end jobless.
This is a quite unpleasant ad, moronic and misguided – it makes Cannes Lions appear to be shameless money-grubbers who don't really give a shit about advertising or the people who work in it. Whether that's true, you can decide for yourself. Exhibit A...