Commercial Considerations Are The Judges, Not A Panel Of Distinguished Gentlemen

“After all, advertisements are purely functional things, and therefore the criterion is their success as advertisements and not as works of art. Commercial considerations are the judges, not a panel of distinguished gentlemen.”
H.R.H. the Duke of Edinburgh, to the jury who selected the Layton Annual Awards for Advertising, in London, 1960.

2 comments:

  1. Like. What's not to like.

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  2. Me like too. But what if companies outspend their competitors with shite advertising? The commercial consideration would always be in favour of the outspending company. And therefore judging advertising in terms of effectiveness would be quite redundant (in such a case). Or am I missing something?

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