You Be The Judge #1: airbnb

Those cheeky chaps at airbnb have unveiled their latest commercial. As you may know, we are not afraid of a little, er, honest and unflinching critique of advertising from around the world, but we thought it would be good to take a step back now and again, and ask you, our esteemed and learn'd reader, to give your view. So what do you think of this? Are they doing the right thing? Did it make you more likely to use airbnb? Does it help in some other way? Is it interesting, unexpected, distinctive, useful?

19 comments:

  1. I usually shy away from publicly criticising anything, because I've never made anything approaching greatness myself. However I'm prepared to make an exception for this. It's ridiculous. Yes, AirBnB's biggest benefit (other than price) is that you can experience a city like a local. But that means you live in their street and drink in their local. It doesn't mean you slip inside their head and assume their identity in some kind of metaphysical way. AirBnB is selling holidays - not some kind of creepy "Being John Malkovich" type experience. It's effete and pretentious.

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  2. man is not kind, when he make an ad like this

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  3. A planner's wet dream. Yuk.

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  4. A planner's wet dream. Dreadful.

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  5. "How kind the hes and shes of this mankind" is a not-at-all clunky way to redress the gender bias implicit in the word.

    There's something in the idea of living someone else's life. But I think of that as a fun thing - be someone else in a new city. This takes it into the territory of that quote from To Kill A Mockingbird about stepping into someone else's shoes - which seems rather an overclaim.

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  6. Too pretentious. And with a few tweaks works for: airlines, airports, car rentals, travel agencies, the internet, fashion brands, outdoor clothes, outdoor accessories, videogame consoles, the lottery, etc.

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  7. Style over substance. Same old bullshit Facebook are doing

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  8. Is man kind?
    No not really, when they ignore the terms of the lease on their flat and turn your building into a fucking hotel
    "AirBnB: fuck off your neighbours"

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  9. What a load of toss. Such a waste, they have a decent thing to advertise and instead they're dispensing stoner philosophy.

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  10. It raises the question 'What might this advert be the result of?'

    A. An industry that domineeringly believes in the belief of a belief in something it doesn't quite understand.

    B. 'Main street' getting what it wants?

    C. The end of capitalism?

    D. A covert and oligarchical plan to reduce 'main street' to a simmering, homogenous, anxious, confused and unthinking sludge that gets a sense of motion without moving from these kinds of adverts.

    E. A sign that humanity is going to transcend itself, and become a world of supermen.

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  11. When your whole ad is a poem (is that what they are doing?), make it a really good one...
    https://www.youtube.com/watch?v=lqk2U1MoaVQ

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  12. Airbnb should team up with Samsung: their latest commercial also joins the ranks of giant wanks. https://youtu.be/k8i3slWAV_M

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  13. i thought it was ok.
    not brilliant, but not as bad as you lot are saying.
    tough crowd.

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  14. What a load of drivel. Sounds like a 'Moment of Wonder'

    "time is precious - but it's not like other precious things. You can't hold it like a necklace, or taste it like money."

    https://www.youtube.com/watch?v=NvpbW7JRu0Q


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  15. Care to expand on 'ok' Gout_Legs?

    It's well crafted, but beyond that, anything else?

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  16. I couldn't hear the voice over very well because it was so far up its own arse.

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  17. My wife liked it. But she is a 'consumer' so probably doesn't count.

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    Replies
    1. Funny thing to say. What the 'consumer' gets out of it is the most important thing, obvs. Then again, I don't know what value someone 'liking' something has...

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