Saul Bass pitch video for 1969 Bell System logo

Saul Bass introduces a new logo and identity system for Bell Systems in 1969. A wonderful bit of design history from AT&T's archives and fascinating insight into the design process of Bass. The video is an interesting piece in itself, for something that was produced nearly 50 years ago it feels remarkably modern. 

Here's the Bell logo. 1969-1983


  1. Why bother with all that logic, when you can have insight like this?

  2. Lovely video, thanks for posting chaps! I also enjoyed the Will I Am vid but was playing it at various speeds...