We had the pleasure of meeting up with Bob Ad Contrarian Hoffman for a cheeky beer last night. So this seems like as good a time as any to remind you (if you haven't already) to get yourself a copy of his latest book Marketers Are From Mars, Consumers Are From New Jersey. If you work in advertising or marketing, it's essential reading really, as it is a glaring reminder to not get caught up in the deluded bubble of the industry and expect behaviour and attitudes that simply don't exist out in the real world. And it's funny. Do yourself a favour, buy it here.