As you can see in this rather fetching video...
“Something is rotten in the state of advertising. CEOs and marketers tell us that working with agencies is painful and laborious. Agency people tell us they feel undervalued, overworked and stifled by poor processes. And the poor old punter is left faced with advertising that is at best forgettable, and at worst insulting to the intelligence.
Surely there's a better way?”
How To Make Better Advertising And Advertising Better – The Manifesto for a New Creative Revolution