Following on from John O'Driscoll's fantastic My Favourite Writing post, he has sent over a full-colour version of the Ocean Spray ad so you can see it in full delicious technicolor. This was kindly provided by Dave Dye (I'm sure you already read Dave's blog Stuff From The Loft, but if by some chance you don't, it's outstanding and well worth a read).
Here's the ad. Really great art direction. Do you ever worry that art direction in advertising in general has gone backwards?