Coca-Cola have dumped the 'Open Happiness' tag/campaign that they've been using for the last seven years, and have launched 'Taste The Feeling' with a whole load of telly and print ads made by a bunch of different agencies around the world. Here's a few examples...
If you're a regular reader of this blog, you'll know that we're always banging on about the relationship between product, brand and consumer, so it was interesting to read that Marcos de Quinto, CMO of Coca-Cola, said this in reference to this new approach "We want to help remind people why they love the product as much as they love the brand."
Anyway, what do you think dear reader? Is this a good move? What do you think of the new line? What about the actual executions? Does it even matter what Coke puts in its ads as long as they have a coke bottle in and appear all over the place? We'd love to know what you think in the comments below.
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