As you might know, we're not usually big on these kind of festivals, but these guys seem like a smart bunch and have asked us to speak on a subject we feel strongly about - how to refocus this business properly back on to creativity.
And also there are some people speaking there we're interesting in seeing, including Dave Trott and Forsman & Bodenfors.
Vic will be covering some of the points we talk about in our book How To Make Better Advertising and Advertising Better –The Manifesto for a New Creative Revolution. Hope to see you there if you're going, and come and say hello.
There's more info at Readytomelt.com or follow @kyoorius or us @wearesellsell on the Twitter...
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