“We’ve got to stop bullshitting ourselves and come to terms with reality.It's doubtful you'll read something about advertising this year that's more important than Bob Hoffman's latest piece.
If we want there to be an audience for advertising, if we want people to be engaged with what we do, we have to do a lot better. We have to make advertising beautiful, and interesting, and entertaining. And I have bad news… algorithms, and data, and metrics can’t do that. Only people can do that.”