Number 72, and the very last quote in our Bernbach series is probably the very best of all. So often forgotten in a world of over-execution and production wizz-banginess...
“The magic is in the product.”
You can see all of the Bernbach Said posts here. And the original post that with the explanation of where they come from here. If you've been with us since the beginning of the quotes, thanks for sticking with it.
Showing posts with label Bill Bernbach Said. Show all posts
Showing posts with label Bill Bernbach Said. Show all posts
Bill Bernbach Said #71
Number 71, and the penultimate quote in our Bernbach series...
“If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you, and nobody for you.”
Read all of the previous Bernbach Said posts here.
“If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you, and nobody for you.”
Read all of the previous Bernbach Said posts here.
Bill Bernbach Said #70
Number 70 in our Bernbach series...
“Advertising doesn’t create a product advantage. It can only convey it.”
Read all of the previous Bernbach Said posts here.
“Advertising doesn’t create a product advantage. It can only convey it.”
Read all of the previous Bernbach Said posts here.
Bill Bernbach Said #69
Number 69 in our Bernbach series...
“However much we would like advertising to be a science – because life would be simpler that way – the fact is that it is not. It is a subtle, ever-changing art, defying formularization flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality.”
Read all of the previous Bernbach Said posts here.
“However much we would like advertising to be a science – because life would be simpler that way – the fact is that it is not. It is a subtle, ever-changing art, defying formularization flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality.”
Read all of the previous Bernbach Said posts here.
Bill Bernbach Said #68
Number 68 in our Bernbach series...
“All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.”
Read all of the previous Bernbach Said posts here.
“All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.”
Read all of the previous Bernbach Said posts here.
Bill Bernbach Said #67
Number 66 in our Bernbach series...
“Most readers come away from their reading not with a clear, precise, detailed registration of its contents on their minds, but rather with vague, misty idea which was formed as much by the pace, the proportions, the music of the writings as by the literal words themselves.”
Read all of the previous Bernbach Said posts here.
“Most readers come away from their reading not with a clear, precise, detailed registration of its contents on their minds, but rather with vague, misty idea which was formed as much by the pace, the proportions, the music of the writings as by the literal words themselves.”
Read all of the previous Bernbach Said posts here.
Bill Bernbach Said #66
Number 66 in our Bernbach series...
“We don’t ask research to do what it was never meant to do, and that is to get an idea.”
Read all of the previous Bernbach Said posts here.
“We don’t ask research to do what it was never meant to do, and that is to get an idea.”
Read all of the previous Bernbach Said posts here.
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