How the mighty have fallen. Keeping the festive theme going, here's the latest classic television commercial for Stella Artois. Stella's advertising might be an easy target at the moment but we just couldn't let this latest howler pass without commenting. A brand which once had truly great advertising which always put the product on a peerless pedestal now continues its spectacular decline from a creative perspective.
Putting aside the sheer lunacy that they're spending most of their advertising shekels trying to get more people to drink Stella because of it's impeccable green credentials [cue loud guffaw], it looks like they're now telling us that Stella Artois was originally crafted for Christmas. And they've done this with a commercial that even Coca-Cola or Werthers Bloody Original would have rejected for being so stomach-turningly twee. Hold on a minute, could it be that the story of Christmas is where the moniker of "Wife Beater" originated from? Maybe when Joseph found about Mary's "virgin" birth, Bethlehem witnessed the first bout of domestic violence. Answers on a Christmas card, please.