Quote Of The Day

"I have never seen evidence that advertising created with the benefit of planning is any more effective than advertising created by a guy with a yellow pad sitting at a bar"

From Bob Hoffman today.
If you don't, you should read him.
Because he calls it like he sees it.
And the ad business needs more people like that.

1 comment:

  1. It's true. We all need to read Bob Hoffman. I can vouch for it.

    He's like Ad Contrarian but living in his car, smoking fags and not giving a shit about anything.


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