"I have never seen evidence that advertising created with the benefit of planning is any more effective than advertising created by a guy with a yellow pad sitting at a bar"
If you don't, you should read him.
Because he calls it like he sees it.
And the ad business needs more people like that.
It's true. We all need to read Bob Hoffman. I can vouch for it.
ReplyDeleteHe's like Ad Contrarian but living in his car, smoking fags and not giving a shit about anything.