With an unrivalled track record of making their own staff look like twats in their advertising, Halifax have sunk to new depths with their latest commercial.
Now, there's a whole Thesaurus worth of adjectives to describe just how bad this ad is. What I'd like to spend a bit of time banging on about is just how wrong this ad is.
It appears that Halifax are completely fucking oblivious to the fact that this country has experienced a deep, painful recession and that bankers are suffering from a reputation crisis where the lack of confidence and trust in them probably means that now even Gary Glitter is more highly regarded.
Those "slice of life" Nat West ads where real employees are talking to real people about money stuff may not be my cup of tea but at least they feel down to earth, human and not profligate.
A bunch of clowns from Halifax waving "free" fivers around is hardly likely to restore faith in that once well-regarded profession or compete at the same level. I know who I'd rather trust with my money.
It would be tragic enough if it was Halifax's own money that they were pissing against the wall with this ad. But the government's intervention and subsequent bailout of HBOS means that the good old British taxpayer has funded this garbage somewhere along the line.
More questions. Does it really make economic sense for Halifax to overtly chase the kind of bargain hunter who would be happy to switch current accounts for a fiver a month? Especially as people often seem more inclined to change their own sex than they are the current account they've had since college? Also, is this audience really going to be the most profitable group for Halifax to target, sorry, make money from? Will they really be able to cross sell other HBOS financial services to this group who are only likely to be concerned with getting a good deal?
Also, how did much the bloody thing cost? It seems to be on almost every other ad break and Spandau Ballet "Gold" can't come cheap. You would have hoped that someone, somewhere has worked out the maths and that a profitable return on investment for this activity is feasible. I'd love to know if this campaign actually works.
Somehow I doubt whether the business success of this campaign will be meriting high fives all round.